News
Dispatches, Channel 4: “The truth about beauty creams”
13 May 2008
You may have seen Channel 4’s Dispatches programme last night entitled “The truth about beauty creams” and feel a bit more sceptical today about the products that you buy. Below are some facts that weren’t in the programme last night to help you make up your own mind:
Safety
The programme notes that some ingredients in medicines are also used in cosmetics and asks whether this is safe. When they’re used in cosmetics, these ingredients are used in very low, safe levels, which is why, unlike medicines, cosmetics never need to carry warnings about serious adverse health effects.
Each and every cosmetic product must undergo a rigorous safety assessment by a duly qualified professional before it can make it to the shelves. This is a requirement under the European Cosmetics Directive. Find out more.
Science
The programme questions whether products can live up to their scientific claims. The science behind innovative cosmetics is carried out by highly qualified scientists from many different specialist fields. To put just one new product on the shelves can take up to five years or more, with a dozen senior scientists working on it, each supported by their own team of scientists.
During this time, many trials will be carried out on a large number of people to make sure the product does exactly what it says on the pack – and you don’t just have to take the industry’s word for it. All claims made about products must also be approved by Clearcast and the Advertising Standards Authority (ASA), which ask for a robust body of scientific evidence before they’ll give the green light.
Find out more about the science behind cosmetics.
Beauty consultants
There are around 25,000 beauty consultants in the UK. Each one is well trained to help people to select the most appropriate products for them. This is important because a happy customer will keep coming back to enjoy the same product. It’s not in anyone’s interest to hoodwink people into making one-off purchases at the expense of future trust. To find out more about beauty consultant training, including the nationally recognised BTEC qualification, the Retail Beauty Consultant Diploma, available from the London College of Beauty Therapy.
Product reviewers
The programme suggests that some journalists may feel under pressure to be complimentary about products that advertise in their publications. Journalists are able to say exactly which products they believe work for them and which ones do not and why – that’s how they add value for readers. With many products to review, only those which are being recommended to the readers are likely to reach the pages of the magazine.
Dispatches’ “The Truth about beauty creams” was aired on Channel 4 at 8pm on Monday 12th May. If you have any further questions for the CTPA, please contact us.




