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HomeIn the newsIs thinking about the planet part of your beauty routine?

Is thinking about the planet part of your beauty routine?

WRAP’s Clear on Plastics – Beauty campaign launches today. CTPA has worked with WRAP on the campaign, which showcases innovative examples of how UK Plastics Pact members, supporters and other businesses are playing their part in making it easy for us to have more sustainable beauty routines.


CTPA is excited to promote the launch of expert sustainability organisation WRAP’s Clear on Plastics Campaign for beauty products.  CTPA has been working with WRAP on this fantastic campaign focussed on cosmetics and personal care products.


Plastic plays a really important role in the packaging of many cosmetic products to keep them hygienic, safe during transit and to make sure they don’t spoil or lose their quality.  However, all of us, from big companies to people who use products daily, want to make sure we are using and dealing with plastic responsibly.  The Clear on Plastics – Beauty campaign gives practical help and advice on how to reduce, refill, recycle and return.



  • Reduce – highlighting reusable options and ways to reduce plastic consumption.

  • Refill – showcasing refillable options, there are a multitude of products available in stores and online.

  • Recycle – making full use of the local council’s kerbside recycling scheme for plastic cosmetics and personal care bottles.

  • Return –for items which cannot be recycled at home.  Some return and recycling schemes are run by retail stores and brands.


The campaign highlights some forward-thinking and innovative examples of how UK Plastics Pact members, supporters, including CTPA, and other businesses are playing their part in making it easy for us to have more sustainable beauty routines.


Read more here and follow the campaign on Twitter and Instagram @ClearOnPlastics

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