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HomeIn the newsUsing hair dye at home? Don’t forget the Allergy Alert Test!

Using hair dye at home? Don’t forget the Allergy Alert Test!

If you are treating yourself to a home colour in this time of restricted movement, don’t forget to factor in carrying out the Allergy Alert Test.


As we follow the Government advice to stay at home to help reduce the spread of Covid-19, and with hair and beauty salons temporarily closed, we may be thinking of treating ourselves to a home hair treatment. 


Many of us love to change and enhance the way we look by changing our hair style and, in particular, by altering the colour of our hair.  If you are treating yourself to a home colour in this time of restricted movement, don’t forget to factor in carrying out the Allergy Alert Test 48 hours before you intend to colour your hair.  Make sure you Colour With Confidence.


Why should I do an Allergy Alert Test?
Millions of people in the UK colour their hair every year.  Although the vast majority of us can colour our hair with no problem, it is unfortunately the case that some people may experience an allergic reaction.  Since allergies can build-up over time, it is important to carry out an Allergy Alert Test every time we colour our hair, 48 hours in advance, even if we have used a product before.


Remember to buy the product far enough in advance to be able to carry out the test 48 hours before you want to colour your hair. You don’t need to buy a second pack to perform the test.  Do take notice of any reactions to the Allergy Alert Test and do not go on to colour your hair if you experience redness, burning or itching.  These are the signs that your body is reacting to one or more of the ingredients.


More information on Allergy Alert Tests can be found here.


Do I need to carry out an Allergy Alert Test even if I've coloured my hair with the same product before?
Yes. Whichever product you decide to use, even if you have used it before, it is extremely important that all information labelled on-pack and the directions for use are read and followed carefully. This includes always conducting an Allergy Alert Test, as allergies can build up over time.


Does having to carry out an Allergy Alert Test mean that these products are unsafe?
No. It is though unfortunately the case that someone, somewhere could react to an ingredient used in cosmetic products. However, cosmetic safety legislation ensures that cosmetic products are one of the safest classes of consumer products on the market today and it is important to remember that all cosmetic products, including hair dyes, made available for use in the UK (and across Europe) must comply with strict safety laws. More information is available here.

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