Top stylist tips
Research* shows more than three quarters (76%) of women admit they don't carry out an Allergy Alert Test before they colour their hair for a special occasion, and so have no way of knowing if they could face an unexpected reaction to the hair colorant they use.
Limited understanding of how allergy works could be driving this, because many people don't know that allergies build-up over time, so they don't realise how important it is to carry out an Allergy Alert Test every time they colour their hair, 48 hours in advance, even if they have used a product before.
* 76%, Survey conducted between 12 - 15 October 2012 by YouGov Plc from a sample size of 2,053 UK adults
To help people plan ahead, whether that's at home or in the salon, President of the National Hairdressers' Federation (NHF) and celebrity hair stylist, Mark Coray, has joined forces with the CTPA to front Colour With Confidence, our campaign to encourage everyone to perform an Allergy Alert Test every time they colour their hair.
As part of the campaign, which is a unique collaboration between the CTPA and the NHF, which represents UK salon owners, Mark has shared some of his quick glamour style tips in the how-to video guides to help us get party-prepared...
Top Stylist Tips
Some of the industry's key stylists are backing the Colour With Confidence Campaign. Here are their top tips to help you get party-prepared and Colour With Confidence...
World-famous stylist Richard Ward is resident hairdresser on ITV's Lorraine and is king of the TV makeover, having worked on cult shows such as Trinny & Susannah, Extreme Makeover and Coleen's Real Women. Richard and his salon team also styled The Duchess of Cambridge's hair and bridal party for the Royal Wedding in 2011.
"The most important thing for me is that my clients love their final look - a new cut and colour can transform the way you feel about yourself and give you a real boost. However, I do also believe that my clients should ensure they have an Allergy Alert Test 48 hours in advance of having their hair coloured."
Michael Douglas has been a hairdresser for 23 years and has had clients that have included everyone from Michael Caine and Kate Moss to Danni Minogue and Davina McCall. During the '90s and '00s, he worked on fashion weeks in London, Paris, Milan and New York and styled the supermodels and celebrities for shows and shoots:
"If you want party-perfect hair this Christmas, the key is to prepare in advance, and if you're thinking of colouring your hair, deep condition it two weeks before to help ensure you get an even colour. Whether you're colouring your hair in the salon or at home, remember you must carry out an Allergy Alert Test 48 hours in advance, so talk to your stylist or follow the instructions on the pack at home."
Jo Hansford is one of the leading hair colourists in the UK, renowned for her colour correction work. Her Mayfair salon has an extensive international client base and is favoured by many Royals, top celebrities and high profile individuals including Elizabeth Hurley, Georgia Jagger and Erin O'Connor.
"When thinking about a new shade of hair colour, you need to consider several factors such as skin tone and eye colour, as well as the condition of the hair and the level of maintenance required. It is also essential to know what products have been used before on the client to prevent any adverse reactions. Clients can build up an allergy to hair colour over time even if they have never experienced a reaction in the past. Therefore, it is always essential to perform an Allergy Alert Test 48 hours beforehand."
With his signature artistic but wearable styling, Jonathan Long is one of the most sought-after hairdressers around and the Colour Advisor to a leading colorant brand. His wealth of experience and personal touch has won him a loyal clientele. With an ever expanding client list Jonathan still finds time to style for fashion shows and celebrities and also offers his style and colour expertise for popular TV shows and magazines."The pony tail is a simple but important trend for Autumn/Winter, and a sleek up-do is great for showing off shine and colour. My advice is to choose warmer shades this season to compensate for flat winter light and duller complexions. If you are thinking about colouring your hair, make sure you carry out an Allergy Alert Test 48 hours in advance each and every time, whether at home or in the salon."
On trend "smudging effect", where smudges of colour are added throughout the hair. From Jonathan Long's "Get the Look".
Carolyn Newman is Colour Director at a leading London salon group. She develops colour training for stylists across all salons, pioneering new colour techniques and contributing her technical expertise in the development
"If you're colouring your hair in the salon, the most important part is your personal consultation with your stylist - you need to discuss the colour you want and have an Allergy Alert Test at least 48 hours in advance. You can also use this time to understand what will suit you best, and whether your desired look is actually achievable. Your haircut may need to be adapted to complement the colour change, so if need be, book in a haircut simultaneously to get a real wow-factor."and production of new products. Carolyn's colour images, makeovers, quotes and style tips feature regularly in glossy magazines and newspapers including Vogue, Marie Claire, Zest, Tatler, Hello, Cosmopolitan, Instyle, Glamour and the Evening Standard.
Josh Wood has established a well-deserved reputation as one of the most respected and sought-after colourists in the UK. His talent for creative and inventive techniques in colour has led to an enviable celebrity client base. Out of the salon Josh continues to play a major role in defining cutting-edge trends by collaborating on some of the hottest catwalk shows:
"Ensuring you get a beautiful, glossy finish and a gorgeous colour result is really important to how we look and feel, so talk to your stylist about what's best for your style and skin tone and remember to perform an allergy Alert Test 48 hours before you colour your hair."
Jane Stacey is a highly experienced colourist for a global award winning salon brand. She has extensive experience teaching other aspiring hairdressers, and has worked with celebrities as well as being featured in titles such as Elle, Vogue and Look.
"We passionately believe in the expertise our stylists and colourist can offer our clients. Many years of learning about the fantastic results dif
ferent colour products can give, means we are fully equipped to give the best advice about what colour will make someone look spectacular. We can help our clients choose a bespoke and unique colour that works in tandem to complement their haircut and before carrying out a colour for the first time we strongly advise that our clients come into one of our salons to have an Allergy Alert Test 48 hours beforehand."