Cosmetic and personal care products have a positive influence on an individual’s self-esteem. The importance of being able to keep ourselves clean, protected and able to choose how we present ourselves to others cannot be underestimated.
Did you brush your teeth this morning, or take a shower? If you were lucky enough to wake up to sunshine, suncream might have been part of your routine this morning. Perhaps you used a deodorant, a moisturiser, beard oil, mascara, lipstick or a spritz of your favourite fragrance to help you feel ready to face the day.
Thanks to research undertaken by CTPA in collaboration with strategic insight company, Opinium*, alongside years of independent research, we are able to confidently say that cosmetic products are absolutely necessary to our lives.
Do European citizens feel the same?
Cosmetics Europe, the European personal care association, carried out its own research in 2022** showing that cosmetics and personal care products are highly valued and thought of as essential to the lives of European citizens.
The key take-outs from this research were:
- A European consumer uses, on average, over 7 different cosmetic products daily and almost 13 different products weekly.
- Cosmetics and personal care products are highly valued by European consumers. 72% of them perceive cosmetics and personal care products as important or very important in their daily lives.
- 71% of European consumers consider personal care and cosmetic products as important or very important in improving their quality of life.
- 70% of European consumers see personal care and cosmetic products as important or very important for building up their self-esteem.
- 62% of European consumers believe cosmetics and personal care products are important or very important in how they are seen by others, and equally 62%, for how they themselves interact with others.
Cosmetics and personal care products are essential to our lives
The evidence from research conducted by both Cosmetics Europe and CTPA shows just how important using cosmetics and personal care products is in positively boosting our mental health and self-esteem.
References
*Survey conducted for CTPA by Opinium Research on a nationally representative sample of 2000+ UK adult, May 2024.
**European Consumer Perception Study 2022 was conducted on behalf of Cosmetics Europe by Ifop in March 2022. Over 6000 consumers across ten European countries, i.e. Bulgaria, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, Sweden and UK, were interviewed via an online questionnaire. Respondents were representative of each country’s gender and age group distribution.
