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Understanding your label 

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Every cosmetic, toiletry and perfumery product will include certain information that will help make sure you buy what you are looking for, explains how the product should be used to get the best results, and how to use it safely. So you should not just ignore this useful information; it is often worth a closer look. Cosmetic, toiletry and perfumery products (cosmetics) are subject to European laws that ensure that they are safe. These laws also require certain information to be printed or labelled on packaging. This includes an ingredient list, the contents, any warnings that might be necessary on how to use the product safely, and a "period after opening" or a "Best Before Date" to show how long the product may be kept. If it is not obvious by looking at it, the label must state what the product is, for example a body lotion. In addition, the manufacturer will usually give some information about the ingredients used and what to expect from the product.

Most symbols that are used on cosmetics are the same all over Europe. These are easy to understand and have the advantage that words don't have to be translated into a number of different languages and can easily be recognised by consumers wherever they buy their products. A few symbols, such as the bar code or recycling symbol, are commercial in origin but are internationally recognised.

Net Contents

It is a legal requirement to state the net contents of a product on the pack; that is, the quantity of product at the time it is filled into the packaging. For cosmetics, it is shown in grams (g) or millilitres (ml) for solids or liquids respectively. A contents declaration is not required for products whose contents are below 5 g or 5 ml, for single use packs such as sachets or capsules, or for free samples. If products are sold as a collection of items, this should be stated; for example, 10 sachets.e mark

The "e" mark must be shown if the product is filled according to the "average fill system" which is defined in weights & measures legislation. I attach the artwork.

So, a typical contents marking for a shampoo would be "200ml e"


All ingredients used in a cosmetic, toiletry and perfumery product must be listed on the ingredients list. This list is mainly there for people who have been professionally diagnosed with an allergy, so that they can avoid the ingredients to which they are allergic. To avoid these people having to know ingredient names in many different languages, many years ago the industry agreed on a common naming system called the International Nomenclature for Cosmetic Ingredients, or INCI. The same ingredient names are used in every European country and most countries worldwide. Although the names sometimes appear complicated, this is necessary to precisely identify each ingredient and the name is usually simpler than the chemical or botanical name.ingredient list example

An ingredients list should always appear in the same format and use the same conventions:

  • It should be headed by the word INGREDIENTS.
  • Ingredients should be listed in order of weight in the product
  • Ingredient names are from the INCI naming system
  • Perfume mixtures are labelled as "parfum" except for certain specific perfume ingredients which are listed by INCI name
  • Flavours, such as in toothpaste, may be listed as "Aroma"
  • Colours use the Colour Index Number, or CI Number, an international naming system, for example "CI 15580"


For colour cosmetics, such as make-up and lipstick, which come in a range of shades, all of the colours used in the product range are listed together at the end of the list preceded by the "may contain" symbol which is a simple "+/-". Each particular shaded product will use a selection of the colours listed.

Once opened, use withinbest before symbol

Any cosmetic product that has a lifespan of less than 30 months must show a "Best before the end of" date. This can be shown using the "egg timer" symbol followed by the date, or the words, which can be abbreviated to BBE or Exp, followed by the date.

Period after opening symbolFor products with a lifespan longer than 30 months, cosmetic products must show a "period after opening" time. That is, the time in months when the product will remain in good condition after the consumer has used the product for the first time. A symbol of an open cream jar is usually used instead of words and the time in months can be inside the symbol or alongside it. I attach a copy of the symbol showing a time of 24 months.

Some products do not require any of these times to be shown because the product will not deteriorate in normal use. Examples are aerosols, which are effectively sealed, perfumes, which have a high alochol content, or single use packs.

RecyclingGreen Dot logo

The most common symbol seen is the "Green Dot". This is a trade mark that shows membership of a specific recycling and recovery scheme to deal with the packaging waste of the company's products. All companies in Europe and the UK have a legal obligation to recycle and recover packaging waste and the usual way of doing it is to pay a specialist company to do the work on the company's behalf. In the UK, we have a number of competing recovery and recycling schemes and this logo is not used. However, we see the logo on packs in the UK that are also sold in other European countries, such as Ireland for example, where there is only one recovery scheme.


Further informationhand and book symbol

Where there is not enough space to include the ingredients list or warnings and instructions for safe use, the manufacturer will include that information somewhere else in the packaging, on a leaflet for example. The "Hand & Book" symbol shows that information is included elsewhere in the packaging.


See here for an illustrated example (text in French)